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Why There’s a Prada Store in West Texas
Why There’s a Prada Store in West Texas
Why There’s a Prada Store in West Texas
In the desolate stretch of West Texas near Valentine, an unexpected sight greets travelers — a small, non-functional Prada storefront sitting alone in the desert. Prada Marfa, a permanent art installation created in 2005 by artists Elmgreen & Dragset, is a cultural landmark that offers a striking commentary on consumerism and luxury. Though it's not a real store, it’s filled with genuine Prada items and has become a global icon and selfie magnet, despite bouts of vandalism and theft.

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