The Iconic La Mafia Launches Their Own Line of Tequila

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La Mafia has entered into the world of spirits with the launch of their own brand of tequila, La Mafia Tequila Blanco Rosa. The announcement was made by band members Oscar De La Rosa and Armando Lichtenberger Jr during a press conference in Monterrey, Mexico, on Friday, October 18.

Tejano Nation reports, Armando Lichtenberger Jr shared the inspiration behind the launch, stating, “We decided to launch with the rose because we have the song (Un Millon de Rosas) and with the name of Oscar (De La Rosa). That dream began almost 20 years ago. I first had meetings with a family from Jalisco, in Houston, who had launched a tequila for me. We tried to reach an agreement, but it was never made. And then, it’s like fate brings you, about 4 or 5 years ago, David met a friend, he made friends with a family from Jalisco, the Lomeli family, and we made a deal, that started 4 years ago.”

The journey to create La Mafia Tequila Blanco Rosa has been a long and challenging one. Armando recounted their early experiences with tequila during their tours in the 90s, saying, “We fell in love with tequila in the first tours in the 90s. We had several celebrations, I remember celebrating in the bullring.” Oscar De La Rosa added, “And now, we’re going to have our own tequila, from La Mafia, in the dressing rooms from now on.”

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