I love finding Tejano nostalgia and reliving the memories. Thanks to Carlos Guerra the 'Mixmaster' for sharing this photo.  It takes us back to a time when Tejano music was really 'mainstream.' In the photo, you see young Selena and Emilio representing Tejanos for one of the largest companies in the world, Coca-Cola!   Selena signed with Coke when she was 18 after was spotted by a Coke representative in 1989 at the Tejano Music Awards. Check out her Coca-Cola commercial below.  We also have a couple of pictures of Selena and Emilio performing in Victoria back in the nineties. What a time in La Onda Tejana.

As for Emilio, not only was he s spokesperson for Coke. Emilio also had endorsements with Wrangler and Miller Lite. The Miller Lite Slogan 'Life is Good' was also the name of Emilio's 1st crossover Country Album. Emilio had a show in Victoria, shortly after the release of his 'Life is Good' country album was released at the Sun Valley Ranch.

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For a Crossover Tejano artist, his music did very well on the Country charts with 'It's Not the End of the World' peaking at #27 and 'Even If I Tried' peaking at #41. He did play those songs and most of his Country hits that night but Emilio's Tejano and Proud roots were the focal points of this show. Emilio was the true King of Tejano or as Tejano's know him 'El Rey de Rodeo.'

SELENA'S FINAL PERFORMANCE IN VICTORIA:

Carlos Guerra
Carlos Guerra
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The above picture would show Selena the last time she performed in Victoria at the Sun Valley Ranch. As you can see from the Coca-Cola backdrop. Selena represented Coca-Cola during her live shows.  Of course, she sold out the Sun Valley Ranch!

EMILIO'S SOLD-OUT SHOW AT THE SUN VALLEY:

Becky Montez
Becky Montez
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This was from Emilio's performance right around the time that he was peaking, shortly after the release of his Country album. If I recall correctly, doors opened at 7 o'clock for that dance. My friends and I were near the front of the line about 10 people deep. By the time the doors opened at 8, there was a line of people all the way out to Cuero Highway. Not to mention cars parked up and down Highway 87. Who remembers those days?

SELENA'S SOLD OUT PERFORMANCE IN VICTORIA IN 1993

Raquel Vasquez
Raquel Vasquez
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Back in 1993, a rising Tejano star by the name of Selena made a stop at Riverside Convention Center.  IT WAS A SELL-OUT!  At the time of this concert in 1993, her biggest hits were 'La Carcacha,' and 'Como La Flor.' and that was enough for Headliner status and enough to sell out the Riverside.

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Gallery Credit: Google Maps

 

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